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Poder DesenvolverEncouraging independence, transforming lives
The brand of a family-centered, evidence-based practice: care in the symbol, development in the colors, independence in the name.
Brand · Health and child development · 2023
Services delivered
- Concept
- Logo and symbol
- Colors and typography
- Patterns
- Stationery
- Uniforms and merchandise
Challenge
Create the brand of a family-centered, evidence-based practice that feels welcoming without losing clinical seriousness.
Solution
We started from a question: what is the difference between an ordinary seed and a lush plant? None; development happens in the right environment. The symbol is an embrace that forms the P and the D, the colors tell the story of development and a sans-serif typeface brings lightness and legibility.
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