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Kytop!Frozen coxinha you eat piping hot
Identity for a frozen snacks brand built to be recognized from afar: in the freezer, on the delivery van and on the street.
Brand · Food
Services delivered
- Logo and symbol
- Colors
- Pattern
- Packaging
- Fleet
- Uniforms
- Stationery
- Outdoor media
Challenge
A frozen snacks brand needed to stand out in the supermarket freezer and stay recognizable on the delivery van, the uniform and the street.
Solution
The symbol is the coxinha itself, with the steam of something fresh out of the oven, and it works alone when the name doesn't fit. The drops of the symbol become a pattern that covers packaging, fleet and uniforms.
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