Portfolio
SMS TerraplenagemFrom R$ 198 to R$ 13.67 per lead
A website with one page per service and per city, and the automated campaign replaced by a Search campaign measured by chats and calls.
Google, AI and ads · Earthworks · 2024–2026
Services delivered
- Website with pages per service and city
- Local SEO
- Google Ads (Search)
- Chat and call tracking
Challenge
The first campaign, in 2024, was automated (Smart) and ran almost entirely on websites and apps in the Display Network. R$ 2,581 spent, 4,878 clicks and 13 conversions: about R$ 198 per lead.
Solution
We rebuilt the website with one page for each service and each city served, and replaced the automated campaign with a Search campaign that only shows to people looking for the service. Every chat started and every call is now tracked.
What changed
R$ 13.67
per lead
Before, about R$ 198. Google Ads, account from 06/30/2025 to 11/13/2026.
281
leads from Google Ads
225 chats started and 56 calls, same period.
46%
of visits come from organic search
6,879 sessions from Google without ads. Google Analytics, 2023 to 2026.
Source: Google Ads and Google Analytics for the account, read on 11/13/2026.
Where it shows up
Pick a search and see how Google shows SMS Terraplenagem.
Searches in Portuguese, made in a private window in Brazil on 11/13/2026. Results change with location and date.
You talk to the people doing the work
Want to show up like this in your market?
Tell us what you do. We reply with the path for your case, the timeline and a fixed price in writing before we start.