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101% Assessoria Esportiva1% better every day
Identity for a running coaching company that measures rather than motivates: precision, contrast and incremental progress.
Brand · Sports and running
Challenge
101% exists to develop people through running and values the coach–athlete relationship, not generic training plans.
Solution
Geometric typography that recalls stopwatches, a modular system where every element has a job and the 1% always visible: small improvement is not a detail, it is transformation. Neon yellow for achievement, black for method.
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